Best Explainer Videos in Australia and New Zealand

Explainer videos have become a popular marketing tool for businesses looking to explain their products or services to their target audience. Video production companies create explainer videos in various styles, including animated explainer videos and live-action videos, to explain a product or service in a way that is easy to understand and engaging for viewers.

Animated explainer videos are a popular choice for businesses because they offer a unique and creative way to showcase a product or service. Animation videos can be designed to match the style and tone of a business's branding, and can be used on social media, landing pages, and other platforms to reach a wider audience. These videos are typically short, around one to two minutes in length, and use clear visuals and a compelling voiceover to help viewers understand the message.

Live-action explainer videos, on the other hand, offer a more real and human touch. They can be used to showcase a product or service in action, and can help viewers get a better sense of how it works. These videos can also be used to demonstrate the benefits and features of a product or service in a more compelling way than simply describing them in text.

When creating an explainer video, the first step is to identify the target audience and the goals of the video marketing campaign. This information will help the video company create a video that is tailored to the needs of the business and its audience. Once the target audience and goals have been identified, the video company can start to develop the video concept and script.

The length and style of the video will depend on the message the business wants to convey and the target audience. Explainer videos can be anywhere from 30 seconds to five minutes long, but most videos are around one to two minutes in length. The style of the video can be unique and creative, or it can be simple and straightforward, depending on the brand and the message being conveyed.

One of the benefits of explainer videos is that they can be used to build brand awareness and drive sales. By showcasing a product or service in a compelling way, businesses can help potential customers understand the value and benefits of what they offer. Additionally, explainer videos can be shared on social media and other online platforms to reach a wider audience and generate more leads.

When choosing a video company to create an explainer video, it's important to consider the cost and the quality of the work. Some video production companies offer free apps and tools to help businesses create their own videos, while others charge a fee for their services. It's important to choose a video company that offers a clear and transparent pricing structure and can help businesses get the most value for their spend.

Another important consideration is the privacy policy of the video company. It's important to choose a company that takes user privacy seriously and is committed to protecting the personal information of its customers.

Before starting a video project, it's important to check out examples of the video company's work and read reviews from previous customers. This will help businesses get a better sense of the quality of the work and the expertise of the video production team.

Ultimately, the goal of an explainer video is to help businesses solve a problem or answer a question for their target audience. By presenting information in a compelling and engaging way, businesses can help potential customers understand the value of their product or service and build a connection with their brand.